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6705 Sugarloaf Pkwy., Suite 200

Duluth, GA 30097

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Strategic Planning

One of the greatest benefits your credit union can offer its members is a strategic plan for the future. The Georgia Credit Union Services Corporation proudly serves as a partner in helping credit unions create opportunities based on organizational strengths and build comprehensive plans of action to achieve financial stability.

Planning Models

Georgia Credit Union Services Corporation offers three planning models:

Tactical planning is designed to generate consensus around annual goals and budgets. It allows for examination of the credit union's internal environment and then determines how it can be improved. Once identified, tactical goals are implemented for completion in a short period of time, typically one year.

Scan-driven planning is designed to provide a credit union with goals and action steps developed in reaction to a thorough examination of key internal and external environmental issues. With a consultative approach in mind, extensive information is provided which focuses on current financial operations, competitive issues, leadership and economic conditions and their impact on the credit union in years ahead. The final goals, action steps and budgetary considerations provide the credit union with a plan of action that manages and improves weaknesses and builds on the organization's strengths.

Vision planning is designed to analyze the credit union's current financial condition, internal environment and competitive and economic conditions, all from the members' perspective. Also, trends are examined that may impact the credit union's development of its vision in the future. In essence, vision planning examines what it will take in the future to maintain a vibrant role in the lives of members. Vision planning requires a great deal of pre-planning effort and is long-term in nature. Implementation typically takes up to five years.

Facilitation Models

GCUS offers three types of facilitation options within the three planning models:

Selecting on-site facilitation limits Affiliates staff involvement in the actual facilitation of your planning session. However, your facilitator will provide structured guidance and direction for your credit union's board and management team as you move through the planning process. With on-site facilitation, your credit union will be responsible for all pre-planning materials, as well as the final planning document.

With pre-planning/on-site facilitation, your credit union's leadership works with the facilitator to help identify and determine the desired outcome of the planning process. During the first phase, a GCUA representative will be responsible for preparation of all pre-planning materials including:

  • Pre-planning surveys
  • Key financial analysis materials
  • Materials to promote thoughts/ideas and provoke discussion during on-site facilitation
  • Custom planning session manual
  • Audio/visual materials

Phase two of the process involves the on-site facilitation by an Affiliates representative. The representative will provide the necessary guidance for the board and management to complete a successful planning session. The process will incorporate the critical pre-planning information as a catalyst to making the planning process a valuable experience with result oriented outcomes. The preparation of the final planning document, with goal and financial related information, is the responsibility of your credit union.

Turn-key facilitation provides your credit union with a "package deal" in the design, facilitation and final plan document production. Your Affiliates facilitator is responsible for the creation and implementation of your credit union's entire planning process, including pre-planning activities, facilitation and the final document. The process includes:

  • Pre-planning surveys (board/management)
  • Optional member surveys*
  • Key financial analysis materials
  • Materials to promote thoughts/ideas and provoke discussion during the on-site facilitation process
  • Custom planning session materials
  • Goal development and post-planning follow-up and assistance
  • Credit union financial analysis materials for management and board
  • Audio/visual materials

The final document will provide you with a comprehensive success plan that will include credit union related goals and objectives and related financial and budgetary information.

*Member surveys are priced separately

Additional Planning Tools

Planning Pro is an all-in-one tool that handles all your strategic board, management and staff planning through an automated process. It even generates your presentations from the data you plug in as you go! Need to survey your employees along the way? No problem, that capability is built in, as are other key tools, like accountability tracking and progress reports. Better yet, Planning Pro helps you see that your goals and achievements are on par with your peers using comparative data from call reports.

Model Code of Ethics

The GCUL Board has approved the Model Code of Ethics and is now encouraging every Georgia credit union’s Board of Directors and management staff to discuss and address proper ethical standards and expectations for their credit union and adopt a Code of Ethics for their institution. The Model can be used as you work through this process. Learn more

For more information, call (800) 768-4282 or email


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